God and ASDA

Stories and thoughts: past, present and future

Price Guarantee

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I was doing my shopping the other day – nothing unusual in that, you say! Well, no, but I realised that almost everything I bought that day was on “special” – buy one get one half price – three for the price of two – £1 off usual price. You get the picture. And this set me wondering how it’s all worked out.

The many and various supermarkets in U.K. all have special offers of one kind or another, in order to attract people who might not otherwise go there. Once in the store they hope you’ll buy loads of stuff you never knew you didn’t want!

There are four main supermarkets in our area – Asda, Sainsbury’s, Tesco and Morrison’s. They regularly compete on the same item which makes it most confusing. (I thought supermarket shopping was intended to be easier -just walk round and select what you want!).

My supermarket is Asda as my husband works there and staff have a discount on their shopping. It would be silly not to take advantage of this, now wouldn’t it?

The latest idea from these four retail giants is that they have come up with promises of “if you can get it cheaper elsewhere, still come to us as we’ll give you the difference” or words to that effect. (Are you still awake at the back there?!).

Asda calls theirs the “Price Guarantee”. Quite simply, if Asda isn’t 10% cheaper than any of the other three, they will give you the difference (to be redeemed from your next shop – cheeky!!).

Shopping was never like that when I was young. Just after the war there were shortages of just about everything and, of course, we had rationing. So, whereas now I need the car to go and do my weekly shop, Mum would take us all on the ‘bus into town and then we would help her to carry the shopping home. We didn’t have much money but we always had fresh meat, vegetables and a cake for Sunday tea. There were no special offers that I can recall – the prices were marked and that was it – take it or leave it!

I well remember the two old sisters who ran a small greengrocers’ at the top of our lane. They always seemed so grim, probably because the shop was very dark. Mum had to buy our potatoes loose by the half stone (7lbs or 3.17kg), not pre-packed as nowadays, and I can tell you that was very heavy for a little girl to carry! However, having said the old ladies were dour, they would sometimes give me an apple for free.

There will be lots more tales of me shopping and going to school in the future, but for now I want to concentrate on the Price Guarantee. Asda may think that they were the first to introduce this promise but I can assure you that they were not.

As we approach Easter, let’s just give thought to the Price that Jesus paid to Guarantee forgiveness of sins.

But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.” (Romans 5 verse 8)

Jesus went willingly to the Cross at Calvary on that first Good Friday. He died for each and every one of us who repent of our sins (wrong-doings).

“Many think the word repent means “to get your act together” or to “get religion” or “fly straight”; as if we could. Repentance requires taking in a whole new point of view; looking at it God’s way. God simply asks us to turn. This is the way we accept His gift. When we do, certain outcomes are promised. If we don’t, or we “turn back”, alternate outcomes are promised.”


I make no apologies for the following picture.

Happy Easter!


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